The Anambra State Signage and Advertisement Agency (ANSAA) has imposed a N50 million fee on each of the 16 governorship candidates for the November 8 election.
This means the agency expects to collect N800 million from the candidates, including incumbent Governor Professor Chukwuma Soludo.
According to ANSAA's Managing Director, Tony Ujubuonu, payment of the fee is mandatory for obtaining a campaign permit.
The permit allows candidates to use visual promotions, rallies, banners, and other campaign materials across the state's 21 local government areas.
Ujubuonu explained that ANSAA was established to regulate outdoor advertising and signage in Anambra State.
He warned that candidates who fail to pay the fee would face sanctions, noting that all candidates have been informed of the requirement.
“In line with the regulatory framework guiding political campaign activities in Anambra State, following the lifting of the ban on political campaigns by INEC, we wish to formerly inform all political parties and candidates participating in the 2025 gubernatorial election of the mandatory requirement to obtain a campaign permit from ANSAA.
“The purpose of this permit is to ensure orderliness, prevent visual pollution, create a level playing ground for all and maintain professional standards in the use of public advertising and visual promotion space and above all, to protect our public infrastructures.
“The permit comes with a statutory fee of N50,000,000 payable to the Anambra State government account. This campaign fee grants the parties the right to deploy their campaign materials and activities using posters, public address systems, branded vehicles,
banners, fliers, buntings, T-shirts, caps, street storms, rallies and sundry in locations across the cities, villages and communities of the 21 local government areas of the state.
“We expect that all campaign materials intended for outdoor display by political parties and candidates, advertising agencies and advertising practitioners must be vetted by the Advertising Regulatory Council of Nigeria (ARCON) before they are posted”, Ujubuonu said.
According to him, no individual, political party, or support group is permitted to erect billboards or any advertisement structures in any part of Anambra State.
“Only advertising practitioners registered and licensed by the Advertising Regulatory Council of Nigeria (ARCON) -a Federal Government agency- are authorized to erect and manage such structures within the state, as permitted by ANSAA. We advise all political parties and candidates to work
with ARCON- registered practitioners to avoid sanctions or removal of unapproved materials”, the ANSAA MD added.
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