- Floki Inu sponsors “Play on the Pitch” to connect football, kids, and Web3 in a real-world stadium experience.
- Floki Inu expands reach beyond crypto with community efforts in football, education, and cricket branding.
Floki Inu has made another unusual move. This time, the community-based crypto project has emerged as the official sponsor of the “Play on the Pitch” session, part of the Premier League Primary Stars program run in collaboration with the Nottingham Forest Community Trust.
This is not just a collaboration to stick logos on the stadium—Floki has directly supported primary school children to experience the atmosphere of playing football on the Nottingham Forest pitch. Seriously, can you imagine what it would be like to be a kid who can kick a ball on a Premier League club’s pitch?
Floki to Sponsor Premier League Primary Stars "Play on the Pitch" with Nottingham Forest Community Trust
Floki is proud to announce its sponsorship of the upcoming "Play on the Pitch" event organized by Nottingham Forest Community Trust as part of the Premier League Primary… pic.twitter.com/2SlGmwTxxw
— FLOKI (@RealFlokiInu) June 10, 2025
Bringing Web3 to the Grassroots, One Stadium at a Time
The “Play on the Pitch” program itself is designed to give children real experiences, not just sports theory in class. Here they can play football in a real stadium, wear jerseys, and sometimes even be accompanied by club staff.
Floki uses this opportunity not only to look cool in the eyes of football fans, but also to connect the Web3 world with real life. Their style is not a traditional promotion that seems like a sticker, but goes straight into community activities. And this is not the first time they have used this approach.
Floki Inu Blurs the Line Between Crypto and Real Life
Interestingly, this move is not a single move by Floki. On the other hand, CNF recently reported that Floki is also developing their NFT project, FlokiTars. Well, this NFT can be burned to unlock exclusive features in the Valhalla game, including rare Viking-themed items.
Not only that, Valhalla was also announced as the official partner of the Baroda Premier League 2025—a cricket league in India that will feature Valhalla branding in 24 matches. From Europe to India, from football to cricket, Floki seems to be looking for a stage anywhere that has a large community base.
To be honest, this approach is a bit different from most crypto projects that only focus on DEX, yield farming, or airdrops without direction. Floki is actually trying to merge its identity with offline life: through children, schools, green fields, and even cricket. Maybe this is their way of saying, “Crypto doesn’t have to be as complicated as a whitepaper.”
Meanwhile, the performance of the FLOKI token is also quite good. At the time of writing, the price is around $0.00009179, up more than 7% in a day. Its market cap has also jumped to around $883 million. Is it related to their sponsorship move? It could be. At least, it seems that this project is active, not just a token that is riding on the hype.
If you look closely, “Play on the Pitch” is not just a sports event. There is a common thread between the community’s vision and Floki’s positioning in the global arena.
The children who participate in this event are not only invited to play ball, but also learn about teamwork, self-confidence, and the spirit of fair play. And Floki seems to want to be seen as part of that process. This kind of promotional style can stick in the memory more than just a big banner at a crypto event.
